Business Sector Role in The Geopark Development: Case Study of PT Bio Farma (Persero) in The Development Ciletuh Geopark *)
H. Herry1, Z. Zain2, H. Samodra3
1PT Bio Farma (Persero), Divisi CSR, Bandung, Indonesia, 2Badan Geologi, Pusat Survey Geologi, Bandung, Indonesia
KataKunci: community development, Ciletuh National Geopark, business sector, Bio Farma,aspiring geopark
Ciletuh Geopark located in Sukabumi Regency, West Java, Indonesia was established as oneof Indonesia’s National Geoparks on December 22, 2015. This achievement cannot beseparated from the role of Bio Farma, a WHO pre-qualified life science company, in thedevelopment of the region. Bio Farma’s competency in life science is not only focused onmanufacturing vaccines, but also in developing socio-economic sustainability of society.Based on this principle, Bio Farma has a commitment in the implementation of CorporateSocial Responsibility programmes based on “create shared value”.
Since Ciletuh region is located in a remote area which has limited sources of economicincome, community development programmes were needed in this region to increase thestandard of living. These programmes were implemented in collaboration with stakeholdersin the region, hosted within an institution, Ciletuh Geopark Development Coordination Teamformed by West Java Province and Sukabumi Regency administration. It containsrepresentatives from of Government, Academia, Local Community, and the Business Sector(Bio Farma).
Activities on community development programmes held by Bio Farma in 2013-2015 atCiletuh Geopark included introducing the geopark concept to the local community; capacitybuilding of local community; clean water supply piping for the community; local homestayand tour guides coaching; development of environmental friendly batik art (The BatikPakidulan); preservation of endemic plants, mangroves and coral reefs; and facilitating accessto medicine and healthcare services. From those activities, 40 households, 2 homestays, and21 micro business have become the beneficiary of clean water supply. In the tourism sector,23 homestays were developed, and there were 18 tour guides who have had an increase of1,133% in salary compared to the year 2013. As many as 706 visitors came to GeoparkCiletuh until mid-2015, an increase of 100 times compared to the year 2013.
*) Presented in The 7th International Conference on UNESCO Global Geopark at The English Riviera UNESCO Global Geopark, September 2016